lunes, 19 de junio de 2017

Creatividad (escatológica): Trulance / Synergy Pharmaceuticals


If you’re a responsible user of emojis then you probably opt to include one of them in your texts rather sparingly. The smiling, bright-eyed pile of poop—one of the most popular among the 2,000 emojis available—is a statement piece that tends to be reserved for special occasions. It can be used in place of the common expletive, insinuate that things have gone in the metaphorical toilet or evoke passive-aggression. The poop emoji is also employed by some to articulate physical health, typically interpreted as “I feel like crap.” 

Recently, big pharma caught drift of this last one. In honor of Digestive Disease Week and to promote it’s new drug (Trulance) to treat chronic idiopathic constipation, Synergy Pharmaceuticals has unveiled the Poop Troop. The phone app, available to both iPhone and Android users, is a keyboard of highly nuanced poop emojis that provide cute animated visuals of the myriad shapes and consistencies of human feces. To evoke the problem of irregularity there’s Stressed Out Stooly, Clogged Chris, Plugged Up Paulie and Left-Out Lumpy. One the other end of the spectrum one will find the company of Waterworks Willy, Runny Ron, Diarrhea Dave and Squirt. Of course, the guys we all want to get to know are the ones that symbolize regular bowel movements, which include Sausage Sally, Splasher Asher, Ploptastic Peter, Mr. Smooth and Miss La Poop. (Ver)

Ver también: 
El 'emoji' de la caca, estrella de una campaña de salud



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