UK: Advertising Standards Authority (ASA) de acuerdo con la "rata" de Pfizer

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En su momento "subimos el video" de la rata con que Pfizer trataba de alertar a los pacientes sobre el consumo de medicamentos falsificados.


Ahora las autoridades en UK, a pesar de los reclamos recibidos,:

"The ASA investigated the advert having received 63 complaints from members of the public."

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"The adjudication concludes that the aim of the advert justified the use of hard-hitting imagery, that it did not cause fear or distress without good reason and was unlikely to cause serious or widespread offence."

Mas...